The hugely successful ‘The Conversation’ event took place at The Lowry Hotel in Manchester and what a day it was! This conference was specifically designed to encourage and inspire best practice among in-house recruiters, and already, the initial feedback we have received from our delegates has been exactly what we sought to achieve.
The great thing about recruiters is that they are sociable. They have to be! It is the recruitment aspect of this conference that makes it so unique. No-one is afraid to get stuck in, meaning the day was already off to a flying start before it even began! We thought we would round it all up by paying tribute to the fantastic speakers, without whom this event would not have been possible.
Helen Kennedy – Assurant Solutions – ‘Creating and Sustaining an Engaging Employee Referral Programme’
To kick it all off we had Helen Kennedy of Assurant Solutions, present and speak about their award-winning employee referral programme. It quickly became apparent that Assurant Solutions, supported by Creed Communications, fully deserved to pick up the IHRA for Best Employee Referral Strategy 2014. Assurant’s employee referral strategy was an entity, and indeed, a brand in itself with an array of campaigns year on year. Given the diverse variety of challenges faced when recruiting in a call centre environment, these guys clearly have it nailed!
Becky McVittie – RWE npower – ‘Graduate Recruitment: Attracting the Best Talent’
Next, we enjoyed an engaging presentation from Becky McVittie, of RWE npower, who delivered a talk on how to attract the best graduate talent. Winners of the IHRA for Recruitment Innovation 2014, Becky detailed the workings of RWE npower’s impressive graduate attraction campaign. RWE npower’s approach appeals to millennial graduates through its use of content and social media, as well as providing students with the opportunity to get involved in a progressive grad scheme, regardless of discipline or grade . The campaign avoids the need for the “traditional” interview/assessment centre route, and ultimately appears to make the whole process much more fun!
Johnny Campbell – Social Talent – ‘Good to Great – The Anatomy of a World Class Recruiter’
Johnny Campbell took to the stage to discuss the top four habits of high performing recruiters. Johnny, who runs Social Talent, the world’s leading provider of online recruitment training, is no less than a complete online recruitment guru. As a sponsor of ‘The Conversation’, he delivered some staggering facts and statistics surrounding the behaviours of top recruiters, and challenged everyone to think about what was preventing them from adopting these behaviours themselves. This unquestionably promoted some compelling discussions during the roundtables.
Louise Gunn – Boots – ‘How to use Social Media in your Recruitment Strategy’
Boots recruitment are beginning to build an In-house Recruitment Awards legacy after picking up the award for Best Social Media Strategy for the second year running in 2014. Louise Gunn presented and spoke about what Boots do to engage and attract candidates across various media platforms. This year, Boots have placed a significant focus on their airport store recruitment strategy. These roles breed an array of challenges including location, shift patterns and of course, the hustle and bustle of the stores. Boots have adapted and used their content to attract candidates for hard to fill roles, by tapping into the lives of their current workers to create an emotional connection with their target audience.
Lee Griffiths – Nationwide Building Society – ‘How Video Can Revolutionise Your Candidate Attraction Strategy’
When you think of a building society and virtually any kind of financial institution, you don’t automatically associate them with creatives. Numbers and arts don’t typically mix. Lee Griffiths, of Nationwide Building Society, who picked up the 2014 IHRA for Best Recruitment Video, blew us all out of the water with a showcase of their award-winning work. Video is increasingly becoming one of the most popular forms of online content, and Nationwide know how to do it, and how to do it well!
James Saunders – 4Mat – ‘Getting Personal: Tailoring Your Online Candidate Experience’
James Saunders, MD of 4Mat, who were the headline partners for this event, spoke about online candidate experience and the importance of ‘getting personal’. He placed particular emphasis on micro-conversions and making emotional connections with candidates. This is turn, sparked some questions and conversations surrounding various software solutions to compliment careers websites and candidate portals. James speaks about his thoughts on the event, and where he thinks the recruitment industry is in terms of providing a great online candidate experience in this article.
Rob Walker – Mencap – ‘Providing an Exceptional Recruitment Service on a Shoestring Budget’
Rob Walker of Mencap, rounded off the day’s proceedings, with a presentation on how his team at Mencap managed to scoop the award for Best Public Sector/ Not-for-Profit Team. As most recruiters know, it can be quite a challenge to develop an employer value proposition, particularly when you have ethical considerations to recognise in the process. Rob explained just how effective a recruitment campaign can be, without allocating large and sometimes unnecessary budgets, through his experience of working as a recruiter within the NFP sector.
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