Zac Williams, Co-founder and Group Director at Gradtouch, enlightened us on how to best communicate company persona. In today’s competitive marketplace, attracting the best hires does not go without its challenges. You want to be acquiring not only a strong quantity of applications, but ones of top quality. Having a clearly-defined company persona that manifests in your marketing will resoante with your potential hires, attracting those who’s values align with your company’s.