Employer Branding Conference: Lessons from Last Year and Why You Can’t Afford to Miss It!

On 19th June 2019, the Employer Branding Conference returns to London, showcasing fresh perspectives from leading industry experts and exemplary models of successful EVPs. With over 100 senior in-house recruiters expected to turn up on the day and a stellar speaker line-up, including Vodafone, the British Army, IQVIA, News UK and many more, we’re gearing up for a very exciting day!

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Over 80% of in-house recruiters acknowledge that employer branding has a significant impact on their ability to hire talent and those who have invested in their employer brand have seen an up to 43% reduction in their cost per hire and a 28% reduction in staff turnover. But where to start?

Below we take a look at some of the lessons we’ve learned from last year’s conference and what you can expect to take away this year.

1. Just do you

Everyone has an employer brand. It is what people think and feel about their employer as a place to work, its reputation and its offering.

“Provide people with an insight into the everyday life of your company,” Sarah Mortimer, TA and Employer Communications Manager at Charles Tyrwhitt urged our audience. “Just do you and don’t worry about being perfect!”

2. Your people are your best tool

Your employer brand strategy shouldn’t just be used to attract candidates but to also engage with current employees. Your employees can be your best brand ambassadors so it’s critical to think about what stories they have to say and how they say it.

90% of jobseekers will listen to what employees have to say about the company they work for. People trust other people more than a corporate message.

3. A desirable workplace is more about culture than reputation

An exclusive research from reed.co.uk found that brand recognition was not key in attracting talent, instead a sincere messaging and a fun, sociable workplace culture mattered more for jobseekers.

With 74% of people researched saying they feel their employer is not effective in communicating their EVP, engagement is now more important than ever before.

4. Relevant content goes a long way

Your employer brand can also do wonders for your talent pipeline. By using technology to track candidates’ level of interest in a new job opportunity, employers can send better targeted content to their talent pipeline, engaging and nurturing candidates to be ready for a hiring conversation.

5. Engage, don’t broadcast

With hundreds of employer awards under their belt, SAP highlighted the importance of having a clearly defined EVP. The team ran dozens of internal workshops with employees in 15 countries to help create an aligned global message across the business. Engaging, instead of broadcasting across social channels was one of the fundamental elements that contributed to the success of their employer brand strategy.

What to Expect this Year

This year, get ready to take your employer branding skills one step further! Our speakers will bring you a wealth of insights and top tips on:

  • Achieving executive buy-in for your employer branding strategy
  • The ROI of an employer brand and how to measure it
  • Using your employer brand to drive cultural change
  • The power of social media
  • How to design inspiring job adverts to attract the right talent
  • Case studies of successful employer branding in complex and diverse businesses

To find out more and book your tickets click here, but hurry up as spaces are limited!

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