Differentiation in a crowded talent market: Building a unique employer brand

With 75% of candidates assessing employer brand before applying, establishing a distinct and authentic voice is essential to stand out in today’s crowded talent market. As organizations strive to differentiate themselves, a unique employer brand becomes a powerful asset for attracting top talent.

This webinar is tailored for in-house recruitment professionals dedicated to building a compelling and differentiated employer brand. This session featured industry insights and practical examples on crafting and communicating what makes your organization unique.

Topics discussed

  • How to uncover your organisation’s unique story and set yourself apart in a crowded market.
  • Shaping your employer brand message and creating a compelling voice that attracts top talent.
  • Strategic ways to authentically communicate your brand and gain a competitive edge in a saturated talent landscape.
  • Case study from a brand that has successfully redefined their talent identity.
  • Practical insights into keeping your EVP fresh, relevant, and impactful over time.
  • …and much more!

We’ve learnt from talent acquisition leaders and branding experts who have transformed employer brands across sectors like healthcare, retail, technology and hospitality. View the webinar replay of this interactive session filled with actionable insights and walk away with strategies to shape a powerful employer brand that truly resonates.

dna

Event partner

At DNA, we create stronger brands and build better businesses for our clients by helping them find, keep and engage the staff they need to be successful. We are thought and practice leaders in all things EVP, employer branding, candidate attraction and engagement. Delivering real, measurable business success, we increase the quality of the people agenda, decrease the costs and ensure a legacy of improvement for the future.