Unlocking the power of data for employer branding and talent acquisition
Over 60% of talent acquisition professionals struggled to turn data into actionable insights. Data is the backbone of our industry—it drives decisions, informs strategies, and shapes outcomes. But not all data is created equal. To make a real impact, you need data you can trust and insights you can apply effectively.
In this webinar, employer brand experts Dave Walstow and Jonny Heyhoe shared findings from a survey of over 1,000 UK jobseekers. They demonstrated how to transform these insights into powerful strategies to elevate your employer brand, understand candidate motivations, and create data-driven recruitment campaigns.
Topics Discussed:
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- Meaningful talent insights that elevated TA strategies
- How to craft compelling employer value propositions tailored to specific candidate segments and markets
- An exploration of job seeker motivations, behaviors, and trends
- Practical approaches to creating data-driven campaigns
- And much more…
Dave brings over 16 years of expertise in recruitment marketing, employer branding, and talent attraction. Leading a talented team at Creed, Dave delivers industry-leading strategies and solutions that empower clients across sectors to enhance their employer brands, attract top talent, and navigate the evolving recruitment and people communications landscape.
Since joining the industry in 2008, Jonny has developed award-winning talent attraction and employer branding strategies for a diverse range of organisations. He currently leads on developing Creed’s services and solutions, ensuring the work that we do for clients is best-in-class and keeps on improving. Working closely with delivery teams on key projects, he also develops Creed’s in-house training programme to develop our next generation of employer brand and talent attraction experts.
Host Experienced, dedicated, & hard-working individual with a demonstrated history of working at Director level in the sports events industry with a particular interest in Partnerships & Account Management. Skilled in Project Management, Stakeholder Management, Sponsorship & Sales, Partnerships Management, Event Planning & Coordination, and Leadership Communications. Sports enthusiast, strategic thinker, team player, meticulous planner, and efficient operator with multiple years in the sports events industry. Strong education background with a Master of Science (MSc) in Sport & Exercise Psychology from the University of Roehampton.
Event partner
Creed Comms is a full-service, award-winning recruitment marketing agency that builds world-class employer brands, delivers innovative talent attraction strategies, achieves great ROI through media optimization, and creates inspiring internal communications. Driven by results, they offer strategy, creative, digital, insights, media buying/tracking, and great service to employers across all sectors in the UK and internationally.